Braman Honda is committed to protecting your privacy and developing technology that gives you the most powerful and safe online experience. This Statement of Privacy applies to the Braman Honda Web site and governs data collection and usage. By using the Braman Honda website, you consent to the data practices described in this statement.
Collection of your Personal Information
Braman Honda collects personally identifiable information, such as your e-mail address, name, home or work address or telephone number. Braman Honda also collects anonymous demographic information, which is not unique to you, such as your ZIP code, age, gender, preferences, interests and favorites.
There is also information about your computer hardware and software that is automatically collected by Braman Honda. This information can include: your IP address, browser type, domain names, access times and referring Web site addresses. This information is used by Braman Honda for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the Braman Honda Web site.
Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through Braman Honda public message boards, this information may be collected and used by others. Note: Braman Honda does not read any of your private online communications.
Braman Honda encourages you to review the privacy statements of Web sites you choose to link to from Braman Honda so that you can understand how those Web sites collect, use and share your information. Braman Honda is not responsible for the privacy statements or other content on Web sites outside of the Braman Honda and Braman Honda family of Web sites.
Use of your Personal Information
Braman Honda collects and uses your personal information to operate the Braman Honda Web site and deliver the services you have requested. Braman Honda also uses your personally identifiable information to inform you of other products or services available from Braman Honda and its affiliates. Braman Honda may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered.
Braman Honda does not sell, rent or lease its customer lists to third parties. Braman Honda may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique personally identifiable information (e-mail, name, address, telephone number) is not transferred to the third party. In addition, Braman Honda may share data with trusted partners to help us perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to Braman Honda, and they are required to maintain the confidentiality of your information.
Braman Honda does not use or disclose sensitive personal information, such as race, religion, or political affiliations, without your explicit consent.
Braman Honda keeps track of the Web sites and pages our customers visit within Braman Honda, in order to determine what Braman Honda services are the most popular. This data is used to deliver customized content and advertising within Braman Honda to customers whose behavior indicates that they are interested in a particular subject area.
Braman Honda Web sites will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Braman Honda or the site; (b) protect and defend the rights or property of Braman Honda; and, (c) act under exigent circumstances to protect the personal safety of users of Braman Honda, or the public.
The Braman Honda Web site use “cookies” to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a Web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.
One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize Braman Honda pages, or register with Braman Honda site or services, a cookie helps Braman Honda to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same Braman Honda Web site, the information you previously provided can be retrieved, so you can easily use the Braman Honda features that you customized.
You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Braman Honda services or Web sites you visit.
Security of your Personal Information
Braman Honda secures your personal information from unauthorized access, use or disclosure. Braman Honda secures the personally identifiable information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure. When personal information (such as a credit card number) is transmitted to other Web sites, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol.
Changes to this Statement
Braman Honda will occasionally update this Statement of Privacy to reflect company and customer feedback. Braman Honda encourages you to periodically review this Statement to be informed of how Braman Honda is protecting your information.
Braman Honda welcomes your comments regarding this Statement of Privacy. If you believe that Braman Honda has not adhered to this Statement, please contact Braman Honda. We will use commercially reasonable efforts to promptly determine and remedy the problem.
Our Website collects two different types of information through our website: anonymous information and personally identifiable information.
Anonymous Information. We collect and store anonymous, aggregate information (such as internet protocol (IP) addresses, browser types, search engines, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks) from all visitors to our website. You may search our website for car models, prices and other information provided through our website without ever submitting your name, email address or any other personally identifiable information. The anonymous information that we do collect from your visit is never linked to any of your personally identifiable information until you voluntarily submit that personal information, in which case some otherwise anonymous information may be connected to your website activity and personal account. Otherwise, the anonymous information is only used in the aggregate to analyze trends, administer the website, diagnose any problems, track a visitor’s movement in the aggregate, and gather broad demographic information for aggregate use. We may provide this anonymous information in aggregate form to other parties or use it for our own insight or marketing purposes. Our ability to use this information is not restricted in any way.
We also use “cookies” and “image tags” to collect certain usage information from all customers and visitors to our website. A “cookie” is a small text file that a website can place on your computer’s hard drive or on your mobile device’s memory in order to collect information about your activities on our website. An “image tag,” also known as a clear GIF or web beacon, works together with cookies and is a small image file that may be located in various areas of our website. Most browsers automatically accept cookies, but you have the option to change your browser setting to decline them.
Accepting cookies in no way gives us access to your computer or any personal information about you, since cookies are not used to identify anonymous website visitors. Our cookies enable you to proceed smoothly through our website and know whether you’ve used it before, so as to eliminate some steps that apply to new visitors. Cookies also give us usage data like how often you visit, where you go on our website, and what you do while here.
Similarly, a cookie may be placed by our third-party advertising companies. These companies may use aggregated statistics about your use of our website and third party media in order to provide you with advertisements about goods and services that you may be interested in. The information they collect does not include your personal information.
The third-party advertising companies may also employ technology that is used to measure the effectiveness of ads. Any such information is anonymous. They may use this anonymous information about your visits to this and other sites in order to provide advertisements about goods and services of potential interest to you. No personal information about you is collected during this process. The information is anonymous and does not link online actions to an identifiable person.
Some browsers have a “do not track” feature that lets you tell websites that you do not want to have your online activities tracked. These features are not yet uniform, so we are not currently set up to respond to those signals.
Personally Identifiable Information. We require the submission of certain personally identifiable information when you use some services available on our website. For example, your use of your user name and password allows us to identify you as our customer who is seeking information in connection with our services. Our website uses a variety of contact forms and tracking phone numbers for visitors to request information, products, and services. We collect a visitor’s contact information (like his or her email address or phone number) and in some cases, demographic information (like his or her zip code). In limited circumstances, such as when a visitor fills out an online credit application, we collect unique identifiers (like a social security number), and/or financial information (like age, income level, bank account or credit card numbers). We use this information to get in touch with our prospective customers about their requests, and to send them additional information about our products and services.
Any financial information we collect is used to check the qualifications of our prospective customers and bill for products and services ordered. If you apply for financing or wish to purchase or lease a car through our online system, we may collect personal information such as your name, address, driver’s license number and state, social security number and other credit information. This information goes into a secure database and is used solely to provide the service you requested. The collection, use and storage of your financial information for credit checks, for arranging credit and loans or for purchasing products and services may be subject to additional privacy policies and if so, you will be notified of them at the time of any such collection, use or storage of your financial information as required by law.
Our online surveys may ask visitors for contact information (like an email address or phone number) which they may voluntarily provide. We also may run contests on our website in which we ask visitors for similar contact information in order to participate. We use contact information from our surveys and contests to send information about products and services to these participating visitors.